During the early days of digital art, pioneers like Lionel March experimented with serial art. March believed that the complex aesthetics of nature can be generated from only a few simple rules. In his exploration of rule-based art, computation empowered him to execute simple geometric transformations into complex number of generations and iterations. Suddenly, the graphics of rotating and scaling a rectangle a thousand times can be visualized within seconds, and multiple iterations of these generations could be produced in minutes. However, while the artist program the rules at inception, the generative process and result is out of his preconception. March’s iterative digital produce are often packed with such profound resolution and unexpectedness, he could not forsake them. Subsequently, he collected many of these into series, hence the classification of serial art. Serial art is defined by uniform elements assembled under strict principles, and is composed by systematic processes.

​

[Click Video + Images Below]